"Everybody's Fool" is a music video for the same-titled song by Evanescence. The video is about a fictional model (played by Amy Lee) who plays various acting roles on commercials that promote "Lies" products (pizzas, energy drinks, Japanese dolls, etc). Under the facade, Amy's character turns out to be unhappy with how she is portrayed on television, and expresses deep regret for selling Lies.
The video was directed by Philip Stolzl and filmed in mid-2004 in Los Angeles.Lee conceptualized the video around the lyrics to the song:
It's kind of about exposing that it's fake. And the video's more along the lines of exposing the real behind-the-scenes [lives] of some of these people. It's basically showing the glamorous lifestyle and the depressed, selfish misery behind it. It's like beating a dead horse at this point, but at the time Britney Spears was just coming out. But I still think it's relevant."
Before the music begins, Lee appears with blond hair, a baby-blue blouse and a long white skirt and emerges from the kitchen holding a fresh-from-the-oven frozen pizza, in a TV commercial. She presents the pizza to her family and, as the camera zooms in for a close-up, the brand name on the pizza box is visible and it is called Lies. "There is nothing better than a good lie," Lee says cheerily, through a smile. Scenes of Lee in her hotel room follow as she removes her makeup. Those scenes are followed by Lee with "luxurious auburn tresses and dangling diamond earrings" as she plays a glamorous spokesmodel who violently scribbles and scratches out her picture in magazines after the photo shoot has finished. She also portrays a motorcycle girl in a commercial who drinks a soft drink called "Lies" that affords its drinker the opportunity to "Be somebody."
In a Japanese-style commercial, with both Japanese and English texts, she plays a Barbie-like doll with pink hair. Each scene ends with Lee crying. During the bridge, two girls in an elevator are seen laughing at the model's appearance, stating that she looks much older than they thought she was. Next scene, she is shown in a bathtub singing the song to herself. Another segment shows her breaking a mirror with her bare hand, which starts to bleed uncontrollably. In the final scene, she stands on the balcony of a building, crying and screaming at a billboard featuring one of her advertisements, saying that the model side of her isn't "real and you can't save me", and that the public is oblivious to how she really lives.