Lee designed both of the dresses she wears in the music video, and stitched the white dress used in the underwater scenes of the video, all while recovering from an illness in a hotel in Los Angeles, California which was the original filming location for the music video. She described the white dress during an interview with MTV News:
"It's white and has a lot of shreds. It reminds me of something someone who died would wear. It's a long dress, ripped up. Different shreds of different fabric, just flying around underwater." The red corset that Lee designed was custom made by a designer, and cost US$2,500. Lee further explained the fashion and her style in the video, "I wear lots of funky stuff onstage. I like to mix it up. I like to use two basic elements for my clothing: rock — you know, metal and chains and stuff — mixed with fairies and drama and Victorian clothing — fantasy. Honestly I just wear what I like. You know why? 'Cause I can. I'm a rock star."
Commercial reception Edit
The music video ranked at number 12 on the list of "The 15 Scariest Music Videos Ever" published by Billboard. It was added that "Evanescence compares the trappings of fame to being haunted by ghouls in this clip for the band's 2003 single. Singer Amy Lee's makeup is applied by a gaggle of sinister old women, while the crowd at the band's show morphs into a ravenous pack of zombies. Lee eventually overcomes the visions -- only to find that guitarist Ben Moody is a demon as well." According to Joe D'Angelo of MTV News, the shots of Lee drowning in the video, shows a "distressed and emotionally wrought heroine."